How To Shop K-Beauty’s Most Buzzworthy Brand, I’m From

We’re breaking down the line’s cult favorites: from a fig fortified oil cleanser to a mugwort packed cream.

If you’re keyed into the K-Beauty world, you’ve definitely heard of I’m From.

The brand’s serious focus on top-notch ingredients takes them across Korea in search for the most potent and effective skin care ingredients they can find. And, well, this search is well worth the effort. From rice toners to ginseng serums, their products *perform.*

If you’re not familiar with the ingredient and performance focused I’m From, or are just a bit behind on their latest releases, allow us to break down the top products from I’m From that are sure to become regulars in your skin care product rotation.

Fig Cleansing Balm

Who doesn’t love a pink cleanser? A lot of cleansing balms take a few seconds of intense hand rubbing to transform into a usable oil, but I’m From’s Fig Cleansing Balm seems to transform into a milky-liquid almost as soon as it makes contact with skin.

The formula contains fig fruit extract to help dissolve sebum, brighten, and fortify the barrier with skin-favorite vitamins.

Mugwort Essence

Mugwort is a powerful healing herb with antifungal and antibacterial properties that’s been used in traditional Asian medicine for hundreds of years. It’s soothing properties make it a great ingredient for those with rosacea, eczema, psoriasis, atopic dermatitis and acne.

This single ingredient essence fully leans into mugwort, with a refreshing formula that is pretty much a one stop shop for acne prone or sensitive skin.

Rice Toner

If astringent and exfoliating toners aren’t your thing, then this gentle hydrating creation is for you. Like the name suggests, this milky toner prominently features 77.78% rice extract which works to plump and fade hyperpigmentation while it hydrates and creates a barrier on the skin to prevent transepidermal water loss.

Not only will this toner have you feeling rejuvenated, it’ll have your skin barrier thanking you, too.

Ginseng Serum

I’m From’s Ginseng Serum is infused with 7.98% six-year-old red ginseng sap. This supercharged mixture assists in anti-aging efforts, helping to improve elasticity and plump the skin with hyaluronic acid.

You’ll love this serum for a bit of a preventative treatment!

Mugwort Cream

We just can’t get enough of this ingredient- and neither can I’m From. Recently, we highlighted how this Mugwort Cream helps us combat winter skin conditions like dryness and windburn, but that’s only the beginning of why we can’t recommend this moisturizer enough.

In addition to mugwort, the soothing cream features panthenol to assist in hydration. The gentle formula quickly absorbs into skin without a sticky residue making it a dream!

+What brand do you want to see made shoppable next? Let us know below!